The new CEO of Fiat Chrysler Automobiles is tired of being No. 3 in U.S. pickup truck sales, so is considering the possibility of adding manufacturing capabilities in Mexico to help that dream come true.
With a strategy of loading up its revamped Ram 1500 full-size trucks with new features — ranging from 12-inch touch screens on the dashboard to large battery packs and electric motors to help adjust speed and gears and conserve fuel — the automaker is banking on a sustained surge in demand.
To make more Ram trucks, Fiat Chrysler reconsiders Mexico
The new CEO of Fiat Chrysler Automobiles is tired of being No. 3 in U.S. pickup truck sales. With a strategy of loading up its revamped Ram 1500 full-size trucks with new features – ranging from 12-inch touch screens on the dashboard to large battery packs and electric motors to help adjust speed and gears and conserve fuel – the automaker is banking on a sustained surge in demand.
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FCA May Build Next Gen RAM HD In Mexico After All ___ Automotive Car TV/Automotive Car News TV/FCA
FCA will contribute more than $1 billion to modernize a Michigan truck plant to create the cutting edge Ram Heavy Duty pickup, which will be moved from Saltillo, Mexico, beginning in 2020. The venture at the Warren, Mich.., get together plant pursues designs point by point in January 2017 to grow the industrial facility to manufacture all-new Jeep Wagoneer and Grand Wagoneer SUVs.
Ram Wants To Be #2 In Trucks Sales And Might Build Them In Mexico To Overtake GM | Carscoops
The 2019 Ram 1500 has been highly praised and consumers can’t get enough of the redesigned pickup. A few days ago, when FCA reported October sales figures for the United States, the company revealed Ram 1500 sales climbed 20 percent to 28,459 units.
Ram Trucks Rethinking Plan to Move Pickup Production from Mexico to US After Trade Deal
Sick of Ram Trucks’ third-place status in the American market, new Fiat-Chrysler CEO Mike Manley wants to make some moves-literal ones. In his first interview on the job, Manley told Reuters that he’s rethinking the company’s stated plans to end pickup production in Mexico and consolidate in Michigan in light of the new USMCA trade agreement and buyers’ ever-growing appetite for trucks.